UTM builder & campaign URL generator
Generate tagged campaign links for Google Analytics 4 in real time. Save custom presets and maintain clean tracking parameters.
Campaign URL Builder Features
Streamline link tagging and maintain consistent tracking standards across marketing channels.
Auto-Saved Parameter Presets
Sources, mediums, and campaign names are saved automatically for quick dropdown selection without typos.
Local Tagged Link History
Generated campaign URLs are stored locally in your browser — copy, edit, or reuse any previous tracking link.
Cloud Preset Synchronization
Sign in to synchronize your UTM presets and link history across all your working devices.
100% Private Analytics
Your campaign parameters belong to you. Guest data remains inside browser storage without third-party tracking.
How to Create a UTM Link in 3 Steps
Enter Target URL
Paste the destination webpage URL you want to track (e.g., landing page or blog post).
Fill UTM Parameters
Input utm_source, utm_medium, and utm_campaign, or select a saved preset template.
Copy Tagged Link
Click Copy to generate the tagged URL and save it directly to your clipboard and history.
Why Use UTM Tracking Links?
Accurately measure campaign traffic sources and marketing ROI in Google Analytics.
Paid Advertising Campaigns
Tag ad URLs in Google Ads, Meta Ads, and LinkedIn Ads to measure conversion rates per ad set.
Email Newsletters & Outreach
Track newsletter link clicks to identify which email subjects and CTA buttons drive revenue.
Social Media Marketing
Separate organic social traffic from X/Twitter, LinkedIn, and Instagram with unique tracking tags.
Affiliate & Influencer Marketing
Provide influencers and partners with custom tagged links to track sales performance accurately.
Popular Tools
View all →Frequently Asked Questions
What is a UTM builder and how does it work?
A UTM builder is an online tool that appends tracking parameters (like utm_source and utm_medium) to a URL. Google Analytics 4 uses these parameters to identify traffic sources.
Are UTM parameters case-sensitive?
Yes! UTM tags are strictly case-sensitive. 'cpc' and 'CPC' will report as two separate channels in GA4. Our builder defaults to lowercase tags to prevent data duplication.
Can I use UTM tags on internal website links?
No! Never use UTM tags on internal navigation links within your own website, as it resets user sessions in analytics.
Do UTM parameters harm SEO rankings?
No. Search engines recognize UTM parameters and do not penalize URLs. Ensure your pages use canonical tags (<link rel='canonical'>) for complete safety.
Is this campaign URL builder free?
Yes, our UTM builder is 100% free with unlimited link generation.