UTM Builder
Build tracked campaign links instantly. Generate UTM parameters for Google Analytics, save presets, and keep your marketing tags consistent.
All-in-One UTM Builder & Generator
Stop repeating yourself. Use our campaign URL builder with built-in presets and templates.
Auto-Saved Presets
Every source, medium, and campaign you type is automatically saved. Next time, just select it from the dropdown to keep tags clean.
Full Link History
Every generated URL is stored locally with its UTM parameters. Copy, edit, or reuse any previous tracking link in one click.
Cross-Device Sync
Sign in to sync your presets and link history across all your devices. Guest data merges automatically on login.
Privacy First
Your tracking data belongs to you. Guest data stays in your browser. No third-party analytics tracking, no ads.
How to Build a UTM Link
Enter Target URL
Paste the website page URL you want to track (e.g., your landing page or blog post).
Fill UTM Parameters
Add Source, Medium, and Campaign name. Pick from your saved presets or type new values.
Generate & Copy
Click the button to generate the tagged URL, copy it to your clipboard, and save it to your local history.
Who Needs UTM Links?
UTM parameters help you track exactly where your traffic comes from in Google Analytics.
Email Campaigns
Tag newsletter links to see which emails drive the most clicks and conversions.
Social Media Posts
Differentiate organic traffic from Twitter, LinkedIn, or Instagram with unique UTM tags.
Paid Advertising
Track individual ad creatives and keywords in your URL builder tool to optimize your ad spend.
Partner & Affiliate Links
Give each partner a unique campaign tag to measure their contribution.
Frequently Asked Questions
What is a UTM builder or UTM maker?
A UTM builder (or UTM maker) is an online tool that helps you append special tracking query parameters (UTM tags) to your URLs. These parameters let web analytics tools like Google Analytics track the exact traffic source, campaign, and medium that referred a visitor.
How does the ToolsBatch URL builder tool save my presets?
Unlike static UTM link creators, our tool automatically remembers the sources, mediums, and campaign names you type. They are saved to your browser's local storage so you can easily select them next time, keeping your analytics tags consistent. If you log in, they sync to the cloud database.
Are UTM tags case-sensitive?
Yes, UTM tags are strictly case-sensitive. For example, using 'cpc' and 'CPC' for the medium will treat them as two completely separate campaigns/sources in Google Analytics, which can clutter your reporting.
Can I use UTM builders for internal links?
No. You should never use UTM parameters on internal links within your own website. Doing so resets the active user session and attributes subsequent actions to a new campaign, leading to inaccurate bounce rates and conversion tracking.
Do UTM tags affect SEO or search rankings?
No, UTM tags do not harm your SEO or search rankings. Search engines like Google automatically ignore them. However, you should always ensure your pages have proper canonical tags (<link rel='canonical'>) configured to prevent search engines from indexing UTM-tagged URLs as duplicate content.