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UTM builder & campaign URL generator
Generate tagged campaign links for Google Analytics 4 in real time. Save custom presets and maintain clean tracking parameters.
Campaign URL Builder Features
Streamline link tagging and maintain consistent tracking standards across marketing channels.
Auto-Saved Parameter Presets
Sources, mediums, and campaign names are saved automatically for quick dropdown selection without typos.
Local Tagged Link History
Choose at least two links with New group, then press Create group; the pencil changes its name, and Create link shares it.
Cloud Preset Synchronization
Sign in to synchronize your UTM presets and link history across all your working devices.
Your campaign history
Guest UTM history stays in this browser. When you sign in, saved links and presets can be stored in your account.
How to Create a UTM Link in 3 Steps
Enter Target URL
Paste the destination page URL.
Fill UTM Parameters
Fill in utm_source, utm_medium and utm_campaign, or select saved values.
Copy Tagged Link
Press Copy to copy the tagged URL and save it in history.
Why Use UTM Tracking Links?
Label campaign links so analytics can distinguish traffic sources.
Paid Advertising Campaigns
Tag ad URLs in Google Ads, Meta Ads, and LinkedIn Ads to measure conversion rates per ad set.
Email Newsletters & Outreach
Track newsletter link clicks to identify which email subjects and CTA buttons drive revenue.
Social Media Marketing
Separate organic social traffic from X/Twitter, LinkedIn, and Instagram with unique tracking tags.
Affiliate & Influencer Marketing
Give partners separately tagged links to identify their traffic in analytics.
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Frequently Asked Questions
What is a UTM builder and how does it work?
A UTM builder is an online tool that appends tracking parameters (like utm_source and utm_medium) to a URL. Google Analytics 4 uses these parameters to identify traffic sources.
Are UTM parameters case-sensitive?
Yes. Use consistent letter case: cpc and CPC are different parameter values. Lowercase labels help avoid splitting your reports.
Can I use UTM tags on internal website links?
Use UTM tags for incoming campaign links. For navigation within your site, use events instead so campaign attribution stays clear.
Do UTM parameters harm SEO rankings?
UTM tags can create multiple URLs for the same page. Use a canonical URL without tracking parameters to indicate your preferred version; it is a signal, not a guarantee.
Is this campaign URL builder free?
Generating links and editing groups are free. Creating a share link or updating its public version requires sign-in and costs 2 per operation. Receiving groups and copying URLs are free.
Do I need an account to receive a group?
No. It is saved in your browser, then moves to your account when you sign in. Reopening the same group does not duplicate it.
Can I change a published group?
Yes. Add or remove URLs and save the group for free. To share the changes, update the public link for 2. Its URL stays the same; saving the group alone does not change the public version.
Can I undo deleting a group?
Press Undo within 4 seconds. Deleting a group also removes links used only by that group.